The WSOP Lifestyle Convention has 100,000 people in attendance over the course of 4 days leading up to the largest sports prize every year,, the World Series of Poker. Media from all over the world covers this event which 6,000 people pay $10,000 each to play in,,, that’s a $60,000,000 million dollar prize pool!!!
There were only 2 other energy drinks there and we decided that since there was so much media buzz around this event that we should bring in one of our Semi-Trucks in to the booth to blow away there small 10 ft. booths…

It worked because we are the only interview featured on ESPN.com, they video taped at other booths, but the interview was only done at ours!!! I have a picture below of what the ESPN website screen looks like playing our video and will have the whole video up soon.
The crowds of people that sampled our drink for 4 days absolutely loved it. The models were happy about everything because the reactions from people tasting it were so pleasant no matter what part of the globe they were from.

Phil “the Unabomber” Laak and Antonio “the Magician” Esfandiari are Superstar Poker Players as well as have their own hit show on MOJO the HD Channel called “I Bet You” but more importantly they are fun guys and that’s why the fans love them.

Here is a picture we took of the ESPN.com interview. There were a dozen other magazines and publications that interviewed myself and the models but being on ESPN was particularly exciting for obvious reasons.